In the last year, it has become shorthand for a particular type of teen: typically white, wealthy and eco-conscious – the Cut succinctly described it as “manic pixie ecowarrior”. The name is derived from the photo-editing app VSCO (say “visco”), a kind of Instagram 2.0 in which everyday images are given added poignancy with filters. Until then, here is what you need to know: What is a “VSCO girl”?
VSCO GIRL MEME FREE
In an interview with VSCO founder and CEO Joel Flory, Voxreported that even though the app hadn’t seen an influx of users thanks to the VSCO girl trend, Flory “was happy to use the media’s sudden interest in VSCO as a chance to sell its mission: It wants to be the chiller, more creative counterpart to Instagram, free of bullying or anxiety or ‘compare culture.T his week, the New York Times published an article advising on what to do when your tween wants to be part of the “VSCO girl” trend – a sure sign that parents have cottoned on, and the trend will be “ovah” by Christmas. VSCO girls haven’t contributed to an uptick in VSCO users. She also now calls herself a “retired ‘VSCO girl’” and makes TikTok videos about the aesthetic. I see it constantly," California native Caprese Wippich, 18, told NBC News. “It’s probably the most popular trend I’ve seen come off the internet. It’s these very TikTok videos that gave life to the label VSCO girl. In them, the VSCO girl is usually spouting her sartorial embellishments included in the aforementioned starter pack and offering some sort of abbreviated knowledge on the It eco-conscious movement of the moment (i.e., use metal straws, because: save the turtles). This summer, VSCO girl point-of-view videos became a thing. While the older-younger crowd (20-somethings), if you will, see the VSCO girl as a try-hard parody: someone who tries really hard to look like they didn’t try at all (#Iwokeuplikethis). The younger generation (teens and tweens) see being a VSCO girl as a lifestyle, a girl to look up to in terms of fashion and ideologies.
Because there are two sides to every trend-those who embrace and celebrate it, and those who elevate it only to mock it-defining the VSCO girl depends on who you ask. To put it simply, users edit and filter their photos in VSCO, then post them to the platform, or elsewhere, like Instagram, with the hashtag #vscocam. Which brings you to your next question: What is VSCO? A photo-editing app entrenched with its own filters and social media subculture, VSCO launched in 2012 and has grown its community to 20 million weekly active users who elevate everyday photos from meaningless to absolute. So, according to an unofficial dictionary specific to slang terminology, VSCO girl in part is a term used “for a young, usually white woman who posts trendy pictures of herself edited on the app VSCO.” If you’re like us, the first place you go to for explanation on a new word is the dictionary (a lot can be said for practicality). The trend, which has found its viral niche among mostly tweens and teens, may already be on its way to fizzling out.To be a VSCO girl, one needs to invest in a "starter pack" that includes Birkenstocks, scrunchies, a Hydro Flask water bottle, and a Fjallraven backpack.The VSCO girl (pronounced "Visco," according to ) is a meme-worthy trend that is reaching its renaissance and owes its popularity to the video-sharing app TikTok.